Their content reflects their enthusiasm and motivation to simply be the best in the business. The site has invested in an entire team solely dedicated to research and verification of that research. Now this, ladies and gentleman, is what really sets Kurzgesagt apart from other explainer video companies, and we could all take a leaf out of their book. Since the site produces content for free, it relies only on the support of its followers through the sale of associated merchandise and through Patreon, a platform that provides business tools for content creators to run a subscription service for members.Īmong their clients are several celebrated names, such as the Bill & Melinda Gates Foundation, Audi, Microsoft, Audible, and the National Academy of Sciences, to name but a few. The secret to successĪccording to, Kurzgesagt earns an estimated $2.19 million a year. And yet, the content itself wasn’t boring, but the way that it was taught.īorn was his desire to research the world we live in and subsequently share his newfound knowledge with others with passion and creativity.ĭettmer began creating easy-to-digest explainer videos, motivated by his belief that everybody should have access to even the most intricate scientific principles. It was not until later that he realized the world was a beautiful place full of many things to learn. In the beginning…ĭriven by his newfound passion, Philipp Dettmer applied to the Munich Design School and was accepted. Steve Taylor, often dubbed ‘the voice of Kurzgesagt,’ is the voiceover for each video, varying from 4-16 minutes. The studio’s YouTube channel focuses on highly stylized animated educational content through the use of the flat design style. The site works hard to raise awareness for topics in the fields of science, space, technology, biology, history, and philosophy, integrating humor into each video to really resonate with the target audience and inspire learning at the same time. While the online giant engages in information design projects of all kinds, it is probably best known for its unique animation videos. So how did Kurzgesagt reach so many people and build an enormous and devoted loyal base? The question is, what distinguishes their animated explainer videos from others available on the internet? Minutes can very quickly turn into hours – we’re telling you. WARNING: You may soon find yourself going down an endless Tik-Tok-style rabbit hole where you can’t help but click one video after another. In fact, their videos are so engaging that they are notorious for encouraging binge-watching stints. Even with the multitude of online video content in existence, Kurzgesagt has still managed to cut through the noise through its uniquely humorous video content and offer something unique to the online world. In light of these statistics, it is no wonder that Kurzgesagt is now the largest Youtube channel in Germany, with its main headquarters based in Munich. Launched in 2013 as a freelance project by Philipp Dettmer, Kurzgesagt has accumulated more than 16 million subscribers and a massive 1.6 billion views. “ It is a YouTube channel and design agency, who, in their own words, have a unique perspective on design, color, and storytelling’. Kurzgesagt – is a coined German phrase, translated in English to “In a nutshell.
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